In partnership with Stony Hill Advisors, Won Strategy M&A+ delivers expert business brokerage services to help you buy, sell, and value your business with confidence.
total lifecycle support
From valuation and capital planning to acquisition and exit, we guide you through every phase with precision and care
expert M&A services
Tailored guidance for startups, SMBs, and family-owned businesses. We navigate valuation, risk mitigation, and exit processes with precision.
maximum value, broader reach
Advanced marketing tools connect you with the largest pool of qualified buyers to achieve the highest return for your business.
data-driven, tailored advise
Data-backed insight and personalized strategies deliver seamless, efficient outcomes for every client.
trusted, experienced advisors
Decades of management, consulting, and coaching expertise. We build partnerships rooted in trust, transparency, and a commitment to your success.
Brian Lafauci
CEO and Founder
Jonathan Leuchs
Managing Director
Pawtucket, RI
Warwick, RI
Warren, RI
Yes — there are situations where handling the sale yourself can make sense.
Business owners can often manage the process independently when:
The two biggest reasons owners choose not to hire a broker are simple: saving on success fees and maintaining control over what may feel like a straightforward transaction.
That said, even “simple” deals can become complicated quickly. The right decision depends on the size, complexity, and stakes of the sale.
At Won Strategy, we guide business owners through successful exits by bringing expertise across every stage of the transaction.
Financial Expertise
We determine your business’s value using comparable sales, industry benchmarks, and current market conditions to position your company competitively.
Accountability & Coordination
We lead the process from start to finish — coordinating attorneys, accountants, lenders, and other parties while managing deadlines and due diligence to keep deals moving.
Buyer Strategy & Negotiation
We identify and qualify serious buyers, protect confidentiality, and manage negotiations to secure stronger pricing and better terms than most owners achieve alone.
Emotional Intelligence
Selling a business is personal. We help navigate difficult conversations, manage emotions, and keep both parties aligned without damaging important relationships.
Deal Structure
Beyond price, structure matters. We help design agreements around payment terms, earn-outs, seller financing, license transfers, and transition support to protect your long-term interests.
Operational Focus
Selling a business takes time. We keep you focused on running it well, so performance stays strong — or improves — throughout the sale process, directly supporting valuation and buyer confidence.
Our brokerage philosophy is rooted in the same mindset that drives all of Won Strategy: growth.
We are a boutique business growth strategy firm that supports entrepreneurs across the full ownership lifecycle — from startup to scale to successful exit.
We understand what it takes because we’ve done it ourselves. We’ve built businesses. We’ve grown businesses. And we’ve sold businesses.
That firsthand experience gives us a practical perspective that many traditional brokers simply don’t have.
To us, a successful exit isn’t just a transaction — it’s a transition.
We view the sale of your business as a graduation: the culmination of years of hard work and the launchpad for what comes next. While we work to maximize value and optimize deal terms, we also help you prepare for the next chapter — with clarity, confidence, and the resources to pursue your next goals.
There is no perfect time to sell a business — just like there is no perfect time to start one.
The decision is often deeply personal. While financial performance matters, many owners decide to sell based on lifestyle changes, burnout, new opportunities, family considerations, or simply a desire for something different.
What matters most is preparation.
A successful sale requires advance planning around taxes, employees, family dynamics, partners, financial reporting, marketing, and public perception. The earlier these factors are aligned, the stronger your position will be when you go to market.
The right time to sell is ultimately your decision.
But the right time to prepare for selling is almost always sooner than you think.
